Nevitz forwarded a Saab email to me yesterday that left me a little confused for a couple of reasons.
First of all, it was a European version of Saab’s newsletters – referring to diesels etc – and Nevitz doesn’t live in Europe. That’s a small matter, though.
What confused me more was the content of the email.
First of all, the good news. It appears that Saab’s new yellow is finally available in some markets for the convertible range for 2008. The email states that “the new 9-3 Convertible is now available in a distinctive new color: Lynx Yellow.
But therein lies the confusion – the name.
All previous conversations about this color have used the name Saffron Yellow. There were several emails that came in using this name and even references to it by name, by Saab people, when I was in Sweden back in June.
I’ve taken a look at the Saab UK website but it’s not up on that one yet. That was my first checkpoint as the Saab email from Nevitz was in English. It’s not up on the SaabUSA website, either.
It IS on the Swedish Saab site, however, and it IS referred to as Lynx Yellow there.
So, if you were aspiring to a Saffron Yellow Saab 9-3 Convertible in the new year,
you may need to adjust your thinking just a little – see comments.
We’ll wait and see if it’s a case of different names for different markets (which does happen), but for the moment it’s Lynx Yellow in Sweden.