Last week I wrote about an ad that Subaru had placed in a magazine called Royal Auto here in Australia. It’s the magazine of the Royal Automobile Club of Victoria (RACV).
I hadn’t seen the ad at the time of writing, but Turbin’s now scanned it and sent it to me. Click on it to enlarge.
Why post about it? In the ad, Subaru are making a claim that’s patently false. They’re claiming to be the only brand in Australia with a range full of ANCAP 5-star rated cars, which simply isn’t true. This claim ignores Saab’s 5-star rating on the 9-3 and 9-5 ranges (including the 9-3 convertible).
So can you go around making patently false claims like this in your advertisements? Only if someone lets you. I’ve emailed Saab Australia about this this morning and we’ll see if they take the matter any further.
I emailed Subaru through their website last week, and the response simply said that my query had been sent to the appropriate person. I’m still waiting to hear more.
I’d also be interested to hear if the RACV are willing to take issue with a full-page advertiser when that advertiser makes a false claim – so I’m emailing them, too.
Turbin and I will both keep you updated on this one as time passes.
Email sent through RACV’s website:
In the latest edition of Royal Auto, you published in ad by Subaru that claimed they had the only full range of cars rated as 5-star vehicles by ANCAP.
This is a false claim. Saab also have a full range of 5-star rated cars, including the 9-3 Convertible.
Would the RACV be willing to publish a correction with regard to this advertisement in a future issue and take action to ensure that the same advertisement is not published again?