What a crap day!
It’s becoming increasingly clear around here that 2008 is quite possibly going to be a much different year to 2007. What that’s going to mean for Trollhattan Saab, I’m not sure right now. Things couldn’t get much worse, so they’ve got to get better, right?
So seeing I’m in such a cheery mood (NOT) I thought I’d list all the things that are annoying me right now. Maybe they’re annoying you too.
1. The fact that with the release of the ridiculously ugly X6, BMW will have at least as many turbocharged engines as Saab, and more than twice the publicity about it.
2. The fact that Volvo ‘own’ safety and Saab have a relationship with safety that exists only in the minds of really interested parties.
3. The fact that US dealers still can’t sell Hirsch upgrades or accessories, despite Hirsch being ready to go, and covering all development and compliance costs.
4. The fact that Subaru can claim to be the only car company in Australia with a full range of 5-star ANCAP rated cars and Saab Oz can’t even respond to my email on the subject.
5. The fact that turbocharging is “the next big thing” and Saab have no firmly established Turbocharging identity outside of Sweden.
6. The fact that diesels are coming to the US and GM couldn’t read the wind and be prepared for it.
7. The fact that you can get more grunt in a Chevy HHR SS than you can with a Saab 9-3 with the same engine.
8. The fact that GM are sucking a whole lot of expertise out of Saab and giving them a shoestring budget when it comes to actually marketing and selling the cars
9. The fact that I know exactly what Turbin is going to write in comments when he reads this.
The good news is that there is a lot to look forward to in 2008, despite the lack of news going ’round at the moment.
The 9-4x reveal in Detroit should be somewhat exciting. News services are reporting that the 9-1 concept will shown in London in July – but they’re wrong and they’re all following each other around like a bunch of internet sheep. Let them be wrong.
Hopefully, for a bunch of readers here, there will some new Saab deliveries and amongst them will some Turbo-X’s. I’m also hoping that I’ll get a working Viggen back in my garage.
2008 will also see the Saab XWD system come to market, finally, and I’m sure you’ll join me in hoping that that leads to some increased interest in the brand.
This isn’t me signing off for the year, but given that this has been a reflecive post it’d be remiss of me to skip saying that I hope your 2007 has been a great one, and that your 2008 will be 10 times better again!