When discussing ads recently, two of the common desires expressed are 1) more safety credentials in ads, and 2) more turbocharging in ads. Basically, capitalise on Saab’s strengths.
Chalk one up for Saab Sweden for this ad, currently doing the rounds on Auto Motor and Sport, and elsewhere too, I imagine.
Shot 1 – “what could be better than a turbo?”
Shot 2 – when you press the pedal the boost gauge goes for a swing
Shot 3 – then a second gauge is added with the question from the first shot answered: “Two”
Shot 4 – The Saab 9-3 TTiD shown in a nice front-on pose.
More Saab Turbo advertising, please!