Our Saab 9-3x poll is over and done, with over 1,100 votes received – thankyou!!
The poll numbers turned out as follows:
- Arctic White – 281 votes
- Oak Brown Metallic – 196 votes
- Laser Red – 179 votes
- Jet Black Metallic – 169 votes
- Carbon Grey Metallic – 119 votes
- Glacier Silver Metallic – 102 votes
- Diamond Silver Metallic – 60 votes
One of the reasons that I wanted to conduct the poll was to see how people’s preferences in the poll would match up with actual sales numbers on the ground.
I had a theory that the large number of Arctic White sales, for example, were because Saab themselves promoted Arctic White quite a bit at the vehicle’s launch and many of the test cars would have been produced in that color. That theory turned out to be wrong, however, as you can see from the poll. Arctic White is popular in sales terms simply because it’s popular in general terms.
But there are some interesting outcomes from the poll. It predicts good things, for example, for Oak Brown Metallic, which has previously only been available on the Saab 9-5. A lot of people seem to like its application to the more down-to-earth Saab 9-3x and it’ll be interesting to see how it goes (it’s only just been released as part of the new Griffin range)
In comments to the original post, many people asked what happened to the blue color options. Well, they fell victim to poor sales. When the Saab 9-3x was first launched, it actually had a very wide color palette, which included Titan Grey, Snow Silver, Pepper Green and Nocturne Blue. All four of those were dropped for MY2011, some of which would have been down to lower sales, and some to restricted paint options being available in a post-GM world. A new color will be added for MY2012, but you’ll have to wait a little to hear what that one is.
The only other mystery remaining now is what color(s) will be dropped from the current range? I can’t tell you that either, but I can tell you what were the three poorest selling colors in 2011 and it’s interesting to see the correlation (or lack thereof) between the sales and the poll.
Our lowest three polling colors were Diamond Silver, Glacier Silver and Carbon Grey. The lowest three selling colors (in no particular order) for MY2011 were Diamond Silver, Glacier Silver, and …… Laser Red!
Yes, the third most popular color in our poll was actually amongst the bottom three sellers for 2011.
Because it’s sales volumes that dictate what colors will be kept or dropped, all three of those colors are in danger of being lost to the Saab 9-3x range in 2012. In fact, one of them has already been pegged for 9-3x scrapheap, but I can’t tell you which one.
All I can do is suggest that if your favourite color is in danger being consigned to the Saab 9-3x history books, you best go out and order one while you still can 🙂