Press: Saab Cars North America Appoints New President and Chief Operating Officer

Trollhättan, Sweden: Saab Cars North America today announced the appointment of a new president and chief operating officer, Mr. Timothy Colbeck. The announcement comes as Saab is embarked on its biggest-ever product offensive with four all-new products since 2010 – the all-new Saab 9-5 Sedan, Saab’s first crossover, the 9-4X, the 9-5 SportCombi and the 9-3 Griffin range.

Effective Monday, May 9, Mr. Colbeck will oversee Saab’s largest market, North America. He will report directly to Saab Automobile Vice President and Head of Global Sales & Aftersales, Matthias Seidl and the Saab Cars North America Board of Directors.

Mr. Colbeck joins SCNA with 25 years of automobile industry experience in the United States with Subaru of America. Most recently he was the senior vice president sales. Under Tim’s direction, Subaru of America achieved record sales and market share in the last two years and was the only brand to achieve sales increases in each of the last three years. During his career at Subaru, Tim has been in various executive roles, with experience in sales, e-business, finance and fixed operations.

“Tim’s impressive accomplishments during his automotive career in rebuilding the Subaru brand are invaluable to the Saab team and represent his ability to further Saab’s vision for success,” said Matthias Seidl, Vice President and Head of Global Sales and Aftersales. “We are pleased to have Tim join our North American team during such an exciting time for Saab Cars North America and we are confident Tim will help increase our brand image and sales.”

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7 Comments

  1. This is good news, as I’ve said for sometime that Subaru was one of Saab’s biggest competitors.

  2. This is a crucial step for the NA market. The absence of a COO for SCNA did little to inspire confidence, and along with all the other good news in recent days, this appointment goes a long way in reinvigorating dealer confidence and hopefully gets this most important Saab market moving again. Welcome aboard, Mr. Colbeck!

  3. Works for me, although I’d have a difficult time imagining the “perfect” fit for Saab Cars North America. Subaru, as @pguinnessy:disqus said before me, is a competitor and is an “independent” brand seeking a niche clientele as is Saab. That will be a nice change of pace from the Buick frame of mind of our last few American leaders.

  4. the more distance from GM the better….with
    Mr Colbeck’s appointment, and if they can get the financing unit away from Ally (previously GMAC…. another GM legacy), be great to see Saab sales in the US take off with the economy returning to better state. The dealers have really had a tough road over the last few years and thankfully these changes will really be effective.

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