Trollhättan, Sweden: Saab Cars North America today announced the appointment of a new president and chief operating officer, Mr. Timothy Colbeck. The announcement comes as Saab is embarked on its biggest-ever product offensive with four all-new products since 2010 – the all-new Saab 9-5 Sedan, Saab’s first crossover, the 9-4X, the 9-5 SportCombi and the 9-3 Griffin range.
Effective Monday, May 9, Mr. Colbeck will oversee Saab’s largest market, North America. He will report directly to Saab Automobile Vice President and Head of Global Sales & Aftersales, Matthias Seidl and the Saab Cars North America Board of Directors.
Mr. Colbeck joins SCNA with 25 years of automobile industry experience in the United States with Subaru of America. Most recently he was the senior vice president sales. Under Tim’s direction, Subaru of America achieved record sales and market share in the last two years and was the only brand to achieve sales increases in each of the last three years. During his career at Subaru, Tim has been in various executive roles, with experience in sales, e-business, finance and fixed operations.
“Tim’s impressive accomplishments during his automotive career in rebuilding the Subaru brand are invaluable to the Saab team and represent his ability to further Saab’s vision for success,” said Matthias Seidl, Vice President and Head of Global Sales and Aftersales. “We are pleased to have Tim join our North American team during such an exciting time for Saab Cars North America and we are confident Tim will help increase our brand image and sales.”