“The rise in forecast values for the Saab 9-3 over the last ten months has been driven by an increased confidence in the brand; allied to an improved product content creating a better future used car,”
We were all pretty pleased to see that quote in a report in the motoring press today, commenting about the fact that Saab’s residuals have improved by around £1,000 in the British market place. (The report is based on a Saab GB press release, which you can view here for the full facts).
The improvement is said to be based on several factors. The first is some renewed interest and increased confidence in the Saab brand since it became an independent brand under the ownership of Spyker Cars.
More specifically, there is also the desirability of the new Saab 9-3 TTiD range, which offers a full-sized, powerful Saloon or SportWagon with the benefits of emissions under 120g/km. Low emissions means big taxation benefits for customers and Saab’s corporate customers are taking notice.
How much notice? Saab’s sales in Great Britain were up 73.1% in the first quarter of this year and Saab GB have had to increase the size of their corporate sales team to deal with the increased demand.
A few days ago, in a post called Relief and Determination, I wrote about my belief in the future of Saab Automobile, based on the fact that there was just too much good stuff going on at this company, and too many people interested in it, for it to shut down.
You can call the type of innovation and success reflected in this story “Exhibit A”. Saab are making great products for markets around the world. I really believe that the Saab 9-4x is going to have a similar effect on Saab dealers in the US has what the sub-120g 9-3 range has had for British dealers.
Bottom line: there’s a lot of incredible stuff happening at Saab. We just need to tell people about it more and show them the product. It’s all about the product.