The Saab 9-4x did its first round of press testing for long-lead press back in March. That event was pretty quiet at the time and the resulting road tests only just came out last week.
Today was Day 1 of a week long press event for short-lead journalists and I guess you could say it’s a ‘bigger’ event for the purposes our reportage here on Inside Saab. Firstly, we’ll start to see results coming through very quickly. Keep your eyes out for Saab 9-4x road reports in the next day or so. Second, there are more journalists involved in the event. And finally, we’ve got pictures!
There are more than two 9-4x’s involved in this event, of course, but here’s a pair awaiting their test drives.
The new head of Saab Cars North America, Tim Colbeck, whose appointment was announced only hours earlier, was present at the event. Tim is speaking here with Saab’s design chief, Jason Castriota.
Saab Automobile Chairman (a.k.a “the boss”) Victor Muller holds court with the assembled press prior to hitting the road……
…. and again, providing some media footage from the event.
The primary focus of this event is to expose the Saab 9-4x to the US motoring press. The US will be the main target market for this vehicle, even though it will also be sold elsewhere. That’s not to say that European media isn’t present there. Many will ‘cross the pond’ in order to get their first drive in the 9-4x this week.
in fact, Swedish journalist with Svenska Dagbladet, Karin Henriksson, seems to be the first reporter to get a news story in from this event. You can read her thoughts (in Swedish) here.
The Saab 9-4x drive event continues all week, with different journalists driving the vehicles each day. I’m sure there will be plenty more to read as the week progresses.