I’m going to start this week’s Saabosphere with a link from this very same website. I’ll do that because it’s important for those who didn’t all the commotion on Friday to know that Saab has indeed re-started production after a 6-week layover.
There was a press release about it and I also shot some video of the first cars coming off the line just after 10am Friday morning. The article on this subject that you might find a bit more entertaining is my Notes on the re-start of production, which includes a few behind-the-scenes observations from the day.
I can further confirm that today, Monday, we were back making cars again, with 145 built when I walked past the production line just after lunchtime (we built just 100 or so last Friday on the first day back).
The article examines the value to companies who take part in the event, the way it can link a company’s past to its present and how companies can use the event to make a prolonged statement about themselves and their vehicles.
“The Saab is a strong character,” says Peter Bäckström, manager of the Saab Museum, and Fägerhag’s co-driver. “It simply cannot be mainstream and Saab drivers simply cannot be categorised, apart from as individuals. Participating in events like the Mille Miglia encapsulates what Saab is all about.”
Well, that’s one drawcard, along with the Italian food 🙂
We’ve been covering the Saab Convertible’s 25th Anniversary here on Inside Saab (more to come soon) and if you do the math, that will tell you that the first Saab Convertibles were sold to the public as 1985 vehicles.
How then, does one get a 1981 Saab Convertible?
The short story is over at Saablog-in.
Those of you in England might want to mark down the dates for MotorExpo in your calendar.
The 2011 event at Canary Wharf will once again include Saab as an exhibitor.
Motorexpo is open daily between 10.00am and 6.00pm from Monday 6 to Saturday 11 June, and between 11.00am and 5.00pm on Sunday 12 June. Entry is free.
This story is not online (yet), but Jerry Seinfeld is coming to Sweden to do a few shows. In a publicity article in Goteborg’s Posten, Jerry lists three of his favourite things about Sweden:
- Lasse Hallstrom – “I love him. I loved ‘My Life as a Dog’. ‘Gilbert Grape’ was also good. It was he who did it? “
- Erik Carlsson – “That is a ‘60s reference. He was rally driver for Saab. He drove a Saab 96, no wait, it was actually a Saab 92”.
- Saab – “I love Saab. In my TV show, I drove a Saab.”
With reference to #2, it was both (as well as a few others), though he’s more known for the 96. It seems like Jerry’s Saab knowledge might run more than show-deep. But then he is a car guy, reported to own a fleet of Porsches.