Inside Saab launched a few weeks ago and whilst we’ve still got a fair bit of work to do with the site’s layout and design (we’re aware of some of the issues with images, polls, etc and we’re working on them), we’re pretty happy with the type of content we’ve been able to provide so far.
The purpose of the site is primarily to provide the type of stories that only the company can tell, from the inside. We’ll be covering other stuff as well, of course, but the ‘inside angle’ is the one that only we can offer with the right amount of depth.
There are plans for several types of posts that we haven’t tackled here yet. We want to get some Q&A sessions going with key people at Saab, for example. We’s also like to get to know our current Saab owners better by learning what you drive and what brought you to the brand. And then there’s the Saab Museum…….
We have to acknowledge that there are certain things we can’t do here on Inside Saab. Minute-by-minute coverage of the recent Hawtai Motor Group deal, for example. Being a company that’s listed on a public stock exchange, there are certain limitations on what you can say when it comes to the business side of being in the car business.
There is a long way to go in the development of this website, and we’d like to know what you want from it. How can this site serve your needs better?
Comments are open.