SoundRacer is a Swedish company that makes a fun little device that plugs into your car’s 12V outlet, tunes to your radio and sends a V8, V10 or V12 soundtrack through your speakers according to your vehicle’s engine revs.
The guy who runs Soundracer is Kenneth Palmestål. Kenneth is a Saab 9-5 owner and the company recently took part in the Gumball 3000 rally as a product sponsor. That means there was plenty of Saab 9-5 exposure in the heart of London at an event scrutinised by many, and that’s a good thing.
Thanks to Kenneth for sending through some images from the launch of the Gumball 3000.
Click to enlarge.
Saab is not affiliated with SoundRacer, but we enjoyed those pics. There are Soundracer videos from the event on Youtube, too.