I’m sure most of you have heard of the Saab 90, Saab’s first automotive mashup from an era when we didn’t even know what a mashup was……
And I know that everyone would be familiar with the legendary Saab 900…..
Many of you, including yours truly, would have owned a Saab 9000 at some time in your Saabing career…..
But how many of you are familiar with the Saab 90000?
Saab’s automotive indulgence began as a spinoff from the company’s aircraft operations. Civilian projects within the group began with the number 9, and so Saab’s model history has seen us go through the Saab 92, 93, 94 (Sonett), 95, 96, 97 (Sonetts, again), 99 and on to the 90, 900, 9000, 9-3, 9-5, 9-2x, 9-3x, 9-4x and even the 9-7x in United States (and yes, there was a 98 in theory, but it didn’t happen in reality).
It seems fitting therefore, that we mark the passing of 90,000 fans on Saab’s Facebook page, both as a red-letter day for the company’s social media presence and also as a thankyou to everyone in our absolutely wonderful enthusiast community.
Saab actually has one of the highest online engagement levels in the automotive sphere. Yes, there are companies that have high numbers of ‘fans’, but in terms of the number of fans who regularly interact with the company, Saab is actually way, way ahead of its competitors.
That Saab fans are interested in what’s going on at the company is not news, of course. The reason I’m writing this here today is because my former website, Saabs United, was a vital hub of activity during the sale process, when Saab were bought by Spyker Cars. That support continues to this day, through Saabs United and other sites like SaabWorld, Saabnet, UK Saabs, STCS, Saablog-In, SaabNews, all the various Saab club websites and many, many more (apologies if I missed your site, am writing from memory here). And all of that’s in addition to the 90,000 friends we’ve made on Facebook and the people who follow us on Twitter, view our videos on Youtube and connect in other ways.
Thanks very much for your support. We’re continually looking for new ways to enhance our presence online and it’s wonderful to know that with anything we can achieve in that space, there is a willing audience to take it in.
I’d also like to acknowledge the assistance of a Saab nut in Canada, a guy named Kroum, who gave Saab a vital head-start in the Facebook space. We remain ever thankful.