Saab has decided that the company will not be present at the 2011 Frankfurt Motor Show.
Presence at the show requires resources that Saab are currently allocating towards the restart of production in Trollhattan. Whilst it would be desireable to be at the show to help further Saab’s global presence, it is not considered an appropriate use of resources at this time.
And some thoughts to add some context…..
There will be some consternation and hand-wringing over this announcement. Of course, it’s quite regrettable that we can’t be at Frankfurt. It would be great to be there and show our vehicles off to the world’s press and visitors to the show. We do have new vehicles to show there, too, cars that will be significant for us in various markets around the world (more on those here).
Right now, though, an exhibition at Frankfurt is just not doable and out of respect for our various stakeholders, it would have been very irresponsible to allocate resources in this direction at this particular time.
We need to get back to being a car company first, which is what we’re doing. There are a number of motor shows coming up in quick succession after Frankfurt and we can get back on that wagon pretty quickly when circumstances allow it.