Saab wins design poll at Auto Express

Auto Express magazine (UK) has just handed out it’s 2011 New Car Awards, and the award for Best Design goes to …… [drumroll] …… the Saab PhoeniX Concept.

The award for Best Design was decided by public poll. The PhoeniX was up against 39 competitors but took a massive 30% of the vote (yes, Saab does indeed have an engaged online community).

Second place in the award went to the Alfa Romeo 4C and the final spot on the podium was occupied by the Jaguar C-X75.

Auto Express’ comments:

Concept cars are designed to grab headlines, and Saab’s PhoeniX did just that when it was unveiled at the Geneva Motor Show in March. The stunner is the first car to be penned from scratch by new design director, Jason Castriota, and its styling gives us a glimpse of what’s to come from the famous brand.

Comments from Saab GB:

Commenting on winning the award, Saab GB Managing Director, Charles Toosey, said: “We are delighted that the PhoeniX has been awarded this prestigious accolade. The PhoeniX symbolises a renaissance of the innovative spirit and passion that drove Saab to build its first car, the iconic Ursaab, and we look forward to launching the next generation of Saab models in 2012.”

Charles Toosey, left. AE’s Graham Hope, right.

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Below, Jason Castriota talks about PhoeniX – what it is and what it means for Saab.

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10 Comments

  1. *quote*
    (yes, Saab does indeed have an engaged online community).
    *end of quote*

    LOL…
    is it possible that SU and IS are connected to this result? *bigfatgrin*

    1. IS definitely not.  I didn’t even know they’d run the poll.  SU, on the other hand…. I think they may have posted something about it.  Shouldn’t let that take away from the award, though, as the PhoeniX is a cracker and rightly deserves some credit.

      1. I didn’t want to be negative about the poll result…
        A fabulous car and a well deserved award!

        Best regards Martin
        — Ursprüngl. Mitteilung —
        Von:”Disqus”
        Gesendet: 03.08.2011, 17:22
        To: martin.dillenburger@gmx.de
        Betreff:[insidesaab] Re: Saab wins design poll at Auto Express

        Steven Wade wrote, in response to martinsaab:

        IS definitely not. I didn’t even know they’d run the poll. SU, on the other hand…. I think they may have posted something about it. Shouldn’t let that take away from the award, though, as the PhoeniX is a cracker and rightly deserves some credit.
        Link to comment: http://disq.us/2ve4hh

        1. Sorry mate.  Didn’t mean to make it sound like you were being negative.  Just wanted to accentuate that even if the enthusiast community got behind it, the award is a good one and well deserved recognition for what I think is a car that’s grown and grown in terms of public esteem.

          Apols.

          1. Don’t worry, Swade. No reason to apologize! 🙂
            And even if SU has kind of pushed it’s readers to vote for the Phoenix, it’s been the readers (aka Saab nuts) who finally did it!
            Could any other brand get a comparable support? I don’t think so.
            🙂

  2. The SAAB Phoenix is stunning, very beautiful car and I would love to see that look carrie dover into real world cars. As AndOne said, SAAB does need a new Sonett once the company gets off its current troubled times.

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