Below you’ll find a five-part series of articles called ‘In Saab’s Corner’.
Right now there is a lot of talk going on about the financial side of this company. We’ve been beaten from pillar to post in certain markets and whilst some of that is warranted – we don’t shy away from our current problems – much of it not and it loses sight of why this company exists in the first place. We are distressed at the moment and we are trying to take measures to protect ourselves for the future. As the rest of the world speculates as to what might happen and the reasons why, I wanted to draw attention back to what this company is all about.
Saab is a company full of exceptional people who design and build cars based on a certain DNA and set of brand pillars. We do things the way we do them for a reason and we believe in the philosophy behind this company.
This is the overview. The following five articles are intended to draw your attention our products and technologies, our people, our brand, and our future with investors from China and what those investments will mean for Saab.
- Part 1 – Our vehicles.
- Part 2 – deals with Pang Da and Youngman
- Part 3 – brand values
- Part 4 – technology
- Part 5 – Our people and factory
As I write this, Saab’s future is very much at stake. Decisions could be taken next week that deny this company a future that is so close that you can almost literally reach out and touch it.
A great deal has been written about various particular aspects of our business and actions. I hope this series can help people focus on what it is we actually do and what we are very confident about being able to do in the very near future.