I saw this earlier today and just had to share…..
Our design chief, Jason Castriota, has done some very cool things in the past. This very exclusive, one-off Lancia Stratos is one of them. Yes, this car was done by the same guy who’s leading the design team working on your future Saab 9-3 replacement.
Doesn’t that get you just a little bit excited?
I know it might seem a little unusual to be talking about a Lancia here, but I guess you could say this is more a post about passion.
If there’s one thing I hear consistently from Saab fans around the world it’s that many of them feel the cars lost some of their individuality – things that people can get passionate about – in recent times.
Saab is a small company and we have to be passionate about what we do in order to keep on moving. We also need to build vehicles that you can get passionate about as a customer, in order to keep you interested in what we do.
If you know anything about our Chairman, you’ll know that he’s passionate about this company. I guess that’s why he wanted to get Jason Castriota involved as soon as the two met a few years ago.
This Lancia Stratos was a one-off project, but it met with universal praise and pleas for the Fiat group to seek mass production of the design. Such is the passion that evocative design can inspire in people.
We’re looking forward to the future to see what sort of magic Jason and the Saab design team have come up with for the Saab 9-3 replacement.