I don’t want to make any extensive comments or provide any explanations as to what’s happening on Facebook at the moment. If you’re involved in the “Let Saab Go” movement, then you know what’s going on.
I just want to say two things:
1. I want to acknowledge this fan-based movement, started and sustained by Saab enthusiasts on Facebook, using the social media tools freely available to them and everyone who uses the site. We have observed the movement and I want you to know that as always, your faith in our products and your desire to see Saab successful is a great morale boost for all who work with Saab.
2. I want to urge everyone who does participate in this movement to do so with respect and dignity. I’m pleased to say that as I’ve watched the movement evolve, that this has been the case for 99.9% of people. There will always be one or two, however, who get a little too enthusiastic in getting their point across. I hope you all understand that being abusive or coarse in any way will not serve the cause you seek to advance at all.
GM are, and hopefully will continue to be, significant stakeholders and suppliers in our business. They have genuine concerns that they need to address for the sake of their global business. We all hope that there’s a way that those concerns can be addressed, a way that leads to a good outcome for all concerned.
Social media has opened up opportunities for customers to voice their opinions, which is what is happening right now. We simply ask that if you choose to make use of this opportunity, then please do so respectfully.
Thanks for your support and understanding.