Seeing there’s been a few more visitors in the last few days, and because many of those visitors will have a few preconceived notions as to what to expect from a site that I write, I figured it might be a good idea to talk a little about what’s going on here.
I first started writing online back in late 2004 – a site I called Green Interior. I still love that title, actually. I should have used it for this.
My first focused effort at writing was with a Saab site called Trollhattan Saab. Several CMS changes and a whole bunch of problems later, TS got a bit too difficult to manage. Changes in the wind for Saab Automobile also made it a good time to update, so I started a new site, called Saabs United, which still lives on today in the hands of a new owner.
Based on those efforts over a period of six years, I was hired by Saab Automobile to run their corporate insider website – Inside Saab (link to archive). That exercise only lasted eight months, from April 2011 until Saab’s bankruptcy on December 19, 2011.
And thus, Swadeology was born.
This is now my own personal receptacle for writing, which is the thing I love doing the most. I wrote about Saab initially, because it helps to write about something you know. Saab is a company whose products I adore, a company I knew a fair bit about. It made sense. I also love cars in general, however – the culture, the freedom and the experiences they can bring.
Swadeology will mostly be about cars and the car industry, but I’ll also write about other things from time to time, too. This will be a “slow food” site. Gone is the hectic pace of 4-6 articles per day. The focus is now on quality (he crosses his fingers) rather than quantity.
I won’t just be about Saabs, either. I’ve always had interests in other car companies, Alfa Romeo and Porsche in particular. I’ll write about those a little, and some industry stuff in general.
I’d also like to take more photos and shoot more movies. I’d like as much media content on Swadeology to be original as is possible.
I guess you could say this is my mind on your screen. I hope you find it slightly interesting and come back from time to time. I hope you can participate in the conversation. I made a lot of great friends over my time at Saab and I guess this is one way I can keep in touch with you and let you know what’s going on in my part of the world.
Posting will likely be two to three times a week, so you can either come along as you please, or hook up with the RSS feed or email subscription service.
Thanks for dropping by.