When I was at Saab I was amazed at some of the services we were outsourcing and how much they cost. My perception was that the costs associated with this were negotiated to some degree, but mostly just accepted. It seemed to have become an ingrained behaviour, most likely under GM’s ownership of the previous(…)
My Subaru Brumby is quite possibly the most unreliable car I’ve ever owned
I hate admitting this. I’ve rarely bought a bad car over the years, but my recent purchase of a Subaru Brumby is making me sweat, swear and wish I’d never set eyes on this little runabout. I bought this car because a) I wanted a ute, and b) the Brumby has a reputation for being(…)
Social Media at Alfa Romeo – Part 2 – the hub
This is a long one and not many people are going to read it. That’s OK. It’s mostly a mental exercise for me and if the people at Alfa Romeo are doing their job properly, it’ll come up on their feed and they might be interested, too. —— This question about Alfa Romeo and social(…)
Social media at Alfa Romeo – Part 1 – Overview
This series all started when I asked people whether social media works in the automotive industry. Well, yes and no. I then offered my generalised social media DOs and DON’Ts for car companies. I also promised a case study, one of the companies that I love, and one that I don’t think does social very(…)
Jokers and idiots everywhere
Yesterday, some nutcase dressed himself up as the Joker, let off some gas canisters and shot a dozen people dead at a screening of the new Batman movie in Colorado. He injured many more. Today, in Hobart’s main shopping mall, some nutcase dressed himself up in a gas mask and walked around the mall with(…)
How (I think) social media should work in the automotive industry – DOs and DONTs
A few days ago I wrote an article here asking Does social media work in the car industry? The consensus answer – it could work, but in most cases, it isn’t working (yet). This car deserves better – the Alfa Romeo 4C at Geneva, 2011 It follows naturally that I should present my own thoughts(…)
Does social media work in the car industry?
As many of you know, I used to work for Saab Automobile. I worked in the Marketing Division with some responsibility for the company’s social media presence. I say ‘some’ responsibility because I worked with another guy in this area. He had more responsibility for what you’d call the broader social campaigns such as Facebook(…)
Subaru BRZ and Toyota 86 update – Subaru allowing online sales only
The Toyota 86 has been available in Australia for a little over a month now. I’ve even seen a few of them on the streets here in Slow-bart, which is something. Sales of the Subaru BRZ, however, got underway today and Subaru has elected to sell them online. That’s online-only. You can’t walk into a(…)
Love The Beast – Follow Up
IF YOU CALL YOURSELF A CAR NUT AND YOU HAVEN’T SEEN ERIC BANA’S FILM, LOVE THE BEAST, THEN DO YOURSELF A FAVOUR – SEEK IT OUT AND SEE IT. I wrote about Love The Beast as part of my list of Top 5 Car Movies a few months ago. That post was enough to motivate(…)
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