Tasmania’s bid for the 2024 Olympic Games

Here it is – the exclusive pre-preview of Tasmania’s bid to host the 2024 Olympic Games.

London’s got nothin on us!

OK, it’s not real.

Here in Australia we have a show called Gruen Nation, which is a fantastic program all about advertising. During the London Olympics they changed the name to “Gruen Sweat” and focused on the marketing side of the Olympics (huuuuuge!).

One regular segment on the show is called The Pitch, where different advertising companies put together a pitch to try and sell the un-sellable. In this case, the un-sellable was a bid for Tasmania to host the Olympics.

They used a few good mainland stereotypes in there. The weather, for example. It actually rains less here in Hobart than in any other Australian capital city. It doesn’t get cold enough for snow, either. And if you’re wondering about the two-headed bit, it’s a popular joke about the potential for in-breeding on a sparsely populated island.

Good stuff by the (Tasmanian) ad agency, Red Jelly.

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4 Comments

  1. It was clever, right up until the “Double Header” bit, then I spat my coffee at my screen.

    You owe me a new MacBook.

  2. Re: comments above: Just met up with one of my former colleagues this week. He’s just been employed by Apple for about four months and he’s already broken his Apple notebook because he’s used to treating his bag as if it’s got a Panasonic Toughbook inside rather than the delicate Mac. My notebook wouldn’t break with coffee on the screen and it only weighs 2.9 lbs. (1.3 kg). Win.

    Re: the spoof: Freakin’ great. I’m surprised that the A-shirt has been dubbed the ‘wife beater’ in Australia, too.

  3. “Win-bloody-win”. Great stuff. I will adopt that expression and will utilize it indiscriminately at my next meeting at work (or I will simply fall asleep during the meeting — whichever comes first).

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