Car Factory Tour – See a BMW 3-series getting made

This video represents the basics of what I would have liked to do with Inside Saab. My mission, as I saw it, was to bring people inside the car company to see what it was like to develop and then build automobiles. We had a good start, but it wasn’t to be.

I did various Saab factory articles over the years but I never got the OK to produce something like this – a start-to-finish car factory tour. There are a few bits missing here and there – e.g. you don’t see the powertrain at all until the ‘marriage point’. This is a still a very informative video, however.

It starts in the press room, stamping parts and panels. It progresses through body-in-white to the paint shop and then on to final assembly. The full video is 15 minutes long – that’s a long time without any commentary – but it’s a great insight into the workings of a modern car factory and just how automated it is nowadays.

My favourite robots are the shrouded paint shop robots. Fun.

Enjoy the presentation, and special thanks to my Mother-in-law for sending it along via email (first time I’ve had a mother-in-law supplied article – outstanding!)

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3 Comments

  1. “My mission, as I saw it, was to bring people inside the car company to see what it was like to develop and then build automobiles.”

    Interesting view, I thought the first objective was to sell cars. It seams that too few peoople at Saab was interested to actually boost sales. As I remember it there was lots of talk about Saab DNA, heritage, history, technology edge, beeing a premium brand etc. But very little about selling cars.

    1. Haakan, it’s all a part of it. My role was a small one, but would have contributed to the larger whole – creating brand loyalty by getting those people who were so inclined (and Saab had a lot of them) interested and engaged directly with the company.

      That first objective you talk about was indeed there. It just wasn’t my direct role, as mentioned in your quote.

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