I don’t think anything of particular importance has crossed my automotive radar in the last 7 days. Amazing.
I reckon this is pretty good, though. It might just be my next car. The current internal battle is between this exact car and a new-ish RenaultSport Megane. This 968 looks to be in pristine condition, has good mileage and a price I should be able to manage comfortably when it comes time for me to make a purchase. Hopefully it’s still available at that time.
The Alfa hasn’t sold, by the way, but I still have a buyer interested. Neither of us are in a hurry for our own reasons. He’s got things to take care of and I’m gearing up for Agfest next week, where Mrs Swade and I will be selling her prints and greeting cards for the first time. The greeting cards are so new they’re not even on that website, yet. It’s been a massive month of preparations and the last week has been especially busy (hence no new stories here).
The Good, part 2
From Petrolicious, the Ferrari 250 GT Lusso. Magic ensues.
….and when I call this ‘The Bad’, I mean it’s the really, really, really bad.
Here’s a tip for all car companies – advertisements based on the theme of suicide are never, ever a good idea. It’s got to be about the 145,632nd best way to highlight a positive feature of your car. And given that most ads are meant to make you feel good about a product, you’d think that marketers would realise that suicide ads are just not funny (with one possible exception, which is more smirky than funny and wasn’t actually made by the company involved).
With all that said, what the hell were Hyundai thinking?
There’s so much they could say about this vehicle that’s positive. Why one earth would they go this route?
Hyundai’s kicked a lot of goals in the last 10 years with better vehicles, better warranties and much better sales as a result. They did that by having a plan and sticking to it with relentless focus and a commitment to executing the plan with precision.
This ad reeks of hubris. “We can be edgy and we have a big enough buffer to take a whack if it goes that way.” That’s your first sign that The Plan is starting to break down, that success has made you comfortable.
…. but still beautiful.
Watch this first:
The print you can see Christian von Koenigsegg signing in that film is the start of a series of prints the company has commissioned to celebrate them making 100 cars in the last 10 years.
The series will comprise 10 different prints, though only three of them have been released so far. You can find them at 0to100in10years.com but be warned, the price tag isn’t for the feint-hearted.
The prints come in two sizes, what I’d call larger and larger. The smaller of the two is 80cm x 50cm, so it could hardly be classified as ‘small’. The prints will be super-exclusive, with just 5 of each design and size produced and then signed by CvK himself.
The price? The smaller of the two sizes will set you back €3,000, with the larger size (170cm x 120cm) costing a cool €5,500