Friday Snippets – the good, the bad and the expensive

The Good

I don’t think anything of particular importance has crossed my automotive radar in the last 7 days. Amazing.

I reckon this is pretty good, though. It might just be my next car. The current internal battle is between this exact car and a new-ish RenaultSport Megane. This 968 looks to be in pristine condition, has good mileage and a price I should be able to manage comfortably when it comes time for me to make a purchase. Hopefully it’s still available at that time.

Porsche968

The Alfa hasn’t sold, by the way, but I still have a buyer interested. Neither of us are in a hurry for our own reasons. He’s got things to take care of and I’m gearing up for Agfest next week, where Mrs Swade and I will be selling her prints and greeting cards for the first time. The greeting cards are so new they’re not even on that website, yet. It’s been a massive month of preparations and the last week has been especially busy (hence no new stories here).

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The Good, part 2

From Petrolicious, the Ferrari 250 GT Lusso. Magic ensues.

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The Bad

….and when I call this ‘The Bad’, I mean it’s the really, really, really bad.

Here’s a tip for all car companies – advertisements based on the theme of suicide are never, ever a good idea. It’s got to be about the 145,632nd best way to highlight a positive feature of your car. And given that most ads are meant to make you feel good about a product, you’d think that marketers would realise that suicide ads are just not funny (with one possible exception, which is more smirky than funny and wasn’t actually made by the company involved).

With all that said, what the hell were Hyundai thinking?

There’s so much they could say about this vehicle that’s positive. Why one earth would they go this route?

Hyundai’s kicked a lot of goals in the last 10 years with better vehicles, better warranties and much better sales as a result. They did that by having a plan and sticking to it with relentless focus and a commitment to executing the plan with precision.

This ad reeks of hubris. “We can be edgy and we have a big enough buffer to take a whack if it goes that way.” That’s your first sign that The Plan is starting to break down, that success has made you comfortable.

Stoopid.

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The Expensive

…. but still beautiful.

Watch this first:

The print you can see Christian von Koenigsegg signing in that film is the start of a series of prints the company has commissioned to celebrate them making 100 cars in the last 10 years.

all_in_the_details_smallThe series will comprise 10 different prints, though only three of them have been released so far. You can find them at 0to100in10years.com but be warned, the price tag isn’t for the feint-hearted.

The prints come in two sizes, what I’d call larger and larger. The smaller of the two is 80cm x 50cm, so it could hardly be classified as ‘small’. The prints will be super-exclusive, with just 5 of each design and size produced and then signed by CvK himself.

The price? The smaller of the two sizes will set you back €3,000, with the larger size (170cm x 120cm) costing a cool €5,500

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8 Comments

  1. That Hyundai ad is f**king horrible, though granted it touches a personal nerve for me. I hope whoever approved that ad gets their arse kicked. As you say, there are 100,000 better ways to sell the feature.

    I wouldn’t buy a Hyundai in a pink fit anyway, but that’s another reason not to.

  2. Wow. You aren’t kidding about that ad. There is a really short list of topics that just shouldn’t be played upon in advertising, and somehow no one at Hyundai or their ad agency seems to be in possession of said list.

    This is one of those times when I just cannot imagine how there wasn’t someone, anyone, who raised a hand, cleared his or her throat, and said, “You know, maybe I’m being a bit too conservative about this, but do you really think it makes sense to joke about suicide in a car commercial?”

    I can only guess that whomever was in charge of this ad is a big enough ass that everyone kept quiet so he’d have enough rope to hang himself (pun intended).

  3. But on a much more positive note, the Good (both parts) of this post, and the Expensive, are all awesome! I’d love to see you behind the wheel of that Porsche!

  4. Has Hyuiaiandy read our comments on SU where we discussed with Rune if the Trionic emits enough for you to make a suicide?! (disclaimer: Very dark Scandinavian humor).
    Seriously. A marketing guru ones said the following. Quote: “-The most important job of a advertising executive is to act as a shit detector. To know the good ones from the bad.”

    Looks like someone by this definition hasn’t done his or her job.

    1. Yes, but any client of an ad agency gets to sign off on the content of the ad since the ad will reflect on the brand’s image. Somebody at Hyundai signed off on that.

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