As I sit here writing this, we’re around three hours from the end of Le Mans. Porsche is leading with the #2 Audi catching them at a pace fast enough to take the lead. Can Porsche hold on and claim a Le Mans victory in it’s first tilt in 14 years? It’ll be an outstanding achievement if they can.
But I wanted to share a little of Porsche’s media output during the race.
I recently gained access to Porsche’s press area and having spent a little time in this sphere myself, I have to say I’m super-impressed with the timeliness of their reporting. They must have a well-staffed, well-resourced media team on the ground at Le Mans. And given that the emails I’m receiving are from Porsche Cars Australia, I assume they’ve got all their regional PR people on point this weekend, too.
As I said, super-impressive.
I got a press release after qualifying and so far I’ve received a video and a press release during the race.
The press releases are accompanied by bundles of high quality photos from the event and they’re landing in my inbox as the event is happening.
It’s only a small example, but this is one of the reasons that leading car companies are leading car companies. Attention to detail, quality product and a relentless drive to exceed expectations.
The photos are below. Click to enlarge.
And GO PORSCHE!!