A quick look at the Geneva Motor Show


The Geneva Motor Show is done and dusted for 2016. It was my second Geneva show, having first attended there as a ‘civilian’ in 2011, just before going to work for Saab Automobile. This time I was there as an employee of Koenigsegg Automotive AB. How times change. Opinions here are my own, of course. It was busy, as you might expect. I barely had any time to post things online as I was so busy talking to people from the press. It’s great to meet the press and it’s productive in the sense of relationships and setting future appointments […]

Continue Reading

When I Am King…….


Do you ever wish you could be the world’s benevolent dictator? We’re actually all better off than we think. We’re living longer, we’re more educated, richer and believe it or not, more peaceful as a species than we’ve ever been (thanks to Jeroen for that link). That’s not to say we’re over the screw-ups, though. That’s not to say we couldn’t all benefit from an omnipotent kick in our collective pants. I wouldn’t mind getting in on the whole dictator thing and of course, I have a few people and things I’d get out of the way so that we […]

Continue Reading

Peak Porsche?

Porsche 968 ClubSport

I read a story on Petrolicious a few weeks ago that piqued my interest. It asked whether we’ve reached ‘Peak Porsche’ yet – a question to which there is no certain answer but one would have to hope that the silliness will end some time soon. There is absolutely no doubt that the Porsche 911 is a rare and truly worthy recipient of the over-used ‘icon’ label. It has endured. No matter which model you talk about over the car’s 50+ year history, the 911 has always been elegant, reliable and in the top quartile of the performance scale for […]

Continue Reading

Support Jim’s Cancer Ride – Please


It’s that time of year again, when I invite you to support a Saab friend has he rides his bike to raise money for cancer research. Right: Keeping calm and carrying on. This is Jim’s 5th time riding the Pan-Mass Challenge and that’s significant. Not only is it his second year riding cancer-free, it’s the first time he’ll have more Pan-Mass challenges under his belt than cancer treatments. Jim’s a four-time cancer survivor, which is why this chance for him to give back is so important. It’s become important to me to support a mate, too. Either Saabs United or […]

Continue Reading

Classics By The Track – Suzuka Circuit


Sooooooo…… One of the great parts about my new job is that I get to attend amazing events sometimes. The first job I did with Koenigsegg was actually a few weeks before I formally started working for them. It was mid-May when I hopped on a plane bound for Japan, to attend the Sounds of Engines event at Japan’s most celebrated racetrack – Suzuka Circuit. There were a lot of cars on the circuit that weekend, typically they were cars that had some sort of connection to the circuit, such as a race win. There were some winning Formula 1 […]

Continue Reading

Tjena från Vejbystrand


Hi there. Long time, no write. If you’re reading this, thanks for hanging around. All is going well in Sweden. Yes, the job is absolutely fantastic. It’s everything I’ve ever wanted to do for work and it’s slowly expanding into areas I didn’t expect. I expected to take photos, for example. I didn’t expect to take so many, nor for them to be so useful. This one’s now one of the slider photos on the Koenigsegg homepage. There are lots of other unexpected things, too. Content management. Website layout. And plenty more. It all involves a learning curve but not […]

Continue Reading

Saab Festival: Kinnekulle


I have one more event from the Saab Festival left to cover – the track day at Kinnekulle. Kinnekulle was the primary event on the Saturday, the second day of the Saab Festival. Kinnekulle is about 80km away from Trollhattan. It’s a nice easy drive, but one that you want to be committed to if the weather’s looking dubious. And dubious it was. So dubious, in fact, that I chose to stay in Trollhattan. The forecast called for a reasonable amount of rain in the morning, clearing in the afternoon. I was jetlagged and doubly tired due to a late […]

Continue Reading

My New Job


I’ve mentioned the fact the I’ve got a new job a few times on this site. Well, it’s time to spill the beans…… When I was a kid, around 10 years old, I sat an entrance exam for a fancy private school. Well, I say ‘fancy’, it was fancy for a family of our humble means but it was really just a mid-tier private school. Anyway, I went along to this entrance exam and as adults are prone to doing with young children, they asked me what I want to be when I grow up. As children are prone to […]

Continue Reading

Saab Festival – Sunday Display


Today was the last day of the Saab Festival, which saw the big car display in the car park surrounding the Saab Car Museum. I don’t know how many cars were in attendance but I can tell you it was a LOT. There was a special tribute to mark the recent passing of Erik Carlsson and that’s as good a place as any to start. A stage was set up near the entrance to the museum and the museum director, Peter Backstrom, conducted a number of interviews with Erik’s friends and co-conspirators. Erik loved his food and the photo of […]

Continue Reading

Saab Festival – NEVS Tour: Technical Development


NEVS opened (some of) their doors on day 1 of the Saab Festival with a great tour of the Technical Development building on offer. It was a short tour. It only covered about 2% of the facility but it was a GOOD tour and a wonderful gesture by NEVS to get the fans involved with the company. NEVS did not allow photos during the tour and I can understand why. You don’t want 50 people in a tour group with all of them snapping pictures at will. It’s not a look that your clients will appreciate and contrary to popular […]

Continue Reading